Missed your Deadline? Blame the Roadmap You can also blame the roadmap if the product or the feature did not get enough adoption (well, Marketing could be to partly guilty here) A Good Roadmap Includes Impact on Effort and
How We DOUBLED our user base in 7 days - a List of Growth Experiments Nothing worked for weeks. Until it did.This is an 'almost' complete coverage of everything I did in the last week of June. I have picked up many many ideas from posts like
What is a Product Roadmap ? A Product Roadmap is the most common, and yet one of the most vaguely defined aspects of Product Management. From a "high level visual" to "list of tasks", you can find literally everything being called a roadmap.
Hypergrowth is Killing Innovation Softly It's a bit of a counterpoint. I am a tech entrepreneur. I am supposed to dream Hypergrowth. But lately, disturbed as I am with 2020 itself, I started to think - why are
Why LightCat? What is LightCat?LightCat is a Product Management tool. It is a place to keep all your documents, insights and more, connected to a list of features.It is a Decision Framework for
product growth What is Product Growth? Product Growth is still in its formative years. We uncover the 2 key aspects that you can adopt to successfully enable product growth at your startup.
churn We got a 30% churn and (eventually) we became Really Happy about it How the disaster of customer churn, soon became a boon. We learnt that 30% of our customers quite disliked our product and only about 15% liked it. We didn't change our product - we changed our customer.
About Us - The LightCat Founding Team We are Utkarsh (twitter) and Zain (twitter), founders of LightCat. We aren't particularly fond of cats. Really.. But most of our customers are. And we liked the name. Utkarsh and Zain, trying not
Product Management Product Management in a Post Covid World The world has changed. Like never before. And like all changes, this will lead to trends that will stick. The Financial Meltdown of the previous recession of 2008 had one clear winner in the fast food category - McDonalds.
Executable Steps to build a sticky product How do most successful products make themselves addictive? We have asked this to tons of Product Managers, marketers, designers and data scientists. We were not looking for general theory. Instead we wanted to
Experiment : Segmenting LightCat's Market GoalIn this experiment we tried to validate whether focussing on very-early stage founders as a target market would be the best idea or not. The choice affects product features, copy around key benefits,
How We Shut Down Our Product (Accidentally) Cofounder : “Let’s shut down Augment. We are launching Clusto and we cannot maintain two products”. Me*: “It has users - 3000 weekly active”* Cofounder*: “Will they pay?”* Me (downcast): “No, no one
A Behavioural View of What Customers Want - Part III This is part of a series: Behavioural View of Product Development - Part 1Behavioural View of Product Development - Part 2(this post) Behavioural View of Product Development - Part 3The Action SectionWhat
A Behavioural View of What Customers Want - Part II This is part of a series: Behavioural View of Product Development - Part 1(this post) Behavioural View of Product Development - Part 2Behavioural View of Product Development - Part 3The Problem Canvas:
A Behavioural View of What Customers Want A psychological approach to “deconstruct” a problem worth solving. We are trying to bring objective measurement and science to a discipline which thus far, needs experience and art to work well.
