Executable Steps to build a sticky product How do most successful products make themselves addictive? We have asked this to tons of Product Managers, marketers, designers and data scientists. We were not looking for general theory. Instead we wanted to
Experiment : Segmenting LightCat's Market GoalIn this experiment we tried to validate whether focussing on very-early stage founders as a target market would be the best idea or not. The choice affects product features, copy around key benefits,
How We Shut Down Our Product (Accidentally) Cofounder : “Let’s shut down Augment. We are launching Clusto and we cannot maintain two products”. Me*: “It has users - 3000 weekly active”* Cofounder*: “Will they pay?”* Me (downcast): “No, no one
A Behavioural View of What Customers Want - Part III This is part of a series: Behavioural View of Product Development - Part 1Behavioural View of Product Development - Part 2(this post) Behavioural View of Product Development - Part 3The Action SectionWhat
A Behavioural View of What Customers Want - Part II This is part of a series: Behavioural View of Product Development - Part 1(this post) Behavioural View of Product Development - Part 2Behavioural View of Product Development - Part 3The Problem Canvas:
A Behavioural View of What Customers Want A psychological approach to “deconstruct” a problem worth solving. We are trying to bring objective measurement and science to a discipline which thus far, needs experience and art to work well.
